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Design and Development Process Overview
Used to focus project, prioritize requirements,and measure the success of the final application.
Used to define key activities, functionality and priorities as well as assist in defining how the information is structured and navigated
Used to set the tone of the site as as well as to define the "look and feel".
Used to define critical requirements.
Valuable in understanding how the competition is positioned and how you can gain an advantage through a new or improved interface.
Includes both images and copy.
Requirements evolve from scenarios, site goals, the competitive analysis, and the user profile.
Includes: database design and components, information flow, interfaces, functional components.
Often done via flow diagrams and wire frames to validate user task flow, requirements, general content and layout.
Often three to four different designs are presented with one selected for further refinement.
An integration of wire frame with refined graphic design for full "look and feel" prototype; used for concept and requirements validation.
Includes all images and text for each page.
Includes: implementing the style guide in style sheets, navigation, page templates.
Involves entering content (images & copy) into page templates.
Also includes scripting, database implementation, etc.
Includes, but is not limited to: functional, browsers, system, and usability testing.

Dannay Consulting applies a structured design and development process to all our website and portal work. We prefer to work with our clients on each stage, insuring your inputs and ideas are reflected in the design. We recognize there are time constraints on all our clients, and so as a minimum we schedule review points that can be informal and as simple as a conference call.

Throughout our process we:

  • Encourage continual feedback and involvement with our clients (insuring client approval on design, navigation, content and flow)
  • Keep a focus on the site goals
  • Design for simplicity and ease of use
  • Continually refine requirements and technical design, and
  • Strive to involve the end user/customer as much as possible.

Our process includes the following steps:

  • Define application goals (e.g., increase leads)
  • Define audience/user
  • Define user experience
  • Develop scenarios on key elements
  • Conduct competitive analysis
  • Identify site content
  • Identify functional requirements
  • Define technical architecture and high level design
  • Define site structure and navigation
  • Create and refine graphical design (i.e., "look and feel")
  • Prototype
  • Finalize content
  • Set-up site framework
  • Design, code, script and unit test
  • Page production
  • Formal testing
  • Publish site