Case Study of FAFCO, Inc.

Case Study - FAFCO, Inc.
FAFCO, Inc., the largest manufacturer of solar pool heating systems, hired Dannay Consulting to redesign their corporate website with the primary goal of increasing lead generation.
Issues with previous website: Multiple menu schemes made navigation difficult and visitor orientation confusing Unclear business lines and product offerings Incomplete and unfinished sections FAFCO's objectives: Generate business leads Separate and clarify business lines and product offerings Clean up website Dannay Consulting's approach:	Previous FAFCO Website
Complete website redesign based on themes Educate the consumer Raise awareness of product quality and promote brand Generate leads Results (www.fafco.com): Increased number and quality of leads at dramatic cost reduction 10x increase in leads Close rate on Internet leads equal to traditional lead sources Average cost per Internet lead reduced by 90% compared to traditional lead sources Enhanced synergies with traditional marketing efforts Enhanced online brand image to correctly position FAFCO as the premium manufacturer in the solar pool heating industry


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