Do I need a new website?

Submitted by Kathryn
on Fri, 08/19/2011 - 20:54

If you are asking the question, "Do I need a new website?", there is usually a reason. Perhaps, you have noticed that other sites generally look and feel different - they have a fresher more styled look. Perhaps, you've noticed other sites that include some nice functionality like a rotating banner, a poll, a blog, or an email sign-up list.

Before investing in a new site, here are some questions to consider:

  1. Has your busines changed? (that is, have you added services or products? have you changed your business focus, offering or target market?)
  2. Has the purpose or objective of the site

Best Practices: Virtual Teams, Part 1

Submitted by Kathryn
on Wed, 02/08/2012 - 02:49

Virtual teams and organizations: What are they? What do they look and feel like? Are you part of one? and Why does it matter?

In this three part series, we'll:

  • look at the definition of a virtual team or organization,
  • review the benefits and challenges of virtual teams,
  • review best practices for setting up a successful team, and
  • explore at how we can measure the success of a virtual organization.

If you are part of a virtual team or organization, have you encountered similar challenges? do you feel you and your work benefit from the structure?

Virtual teams are becoming more and more common

Email Marketing – I have a list of emails I use….

Submitted by Kathryn
on Mon, 11/21/2011 - 01:07

So you have a list of friends or colleagues email addresses. Perhaps, they are a list of business contacts who you know would appreciate an update on your work, or notice of a relevant event or workshop, why not just email them?

In general, I caution my clients against using their "own email lists". In the past these may have worked great, but in the online world a number of changes have occurred and it is no longer wise or efficient to use one’s own list via your own email account.

Let’s take a look at some of the reasons to not use your "own list" and to consider using and "email

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